Pender Pro is driven by core design principles that we’ve crafted over many years of creating high impact initiatives that stick. Our Core Principles Values drivenIf what you are trying to achieve does not have something meaningful at it’s core, people are not inspired to act. Know the problemWe take the time to explore the current situation and usually, the issues are not what people assume they are. Know what you wantPeople will work to make something happen if they know the end result makes sense and moves them. 1 + 1 + 1 = 5Better together: results are always much more impactful than expected, especially with a collaboration culture. Keep it simpleOver-thinking and complexity cause confusion and inaction. Less is more when it comes to behavioral change. Put in the workAll good things take effort. People will act if the change makes sense, the benefits are clear, and the why story is compelling. Pull vs pushDiscussion, sense-making, ideation, myth busting, learning by doing are our methods. No info firehoses here. Iterate, iterate, iterateConcept design takes numerous passes to get right. Sometimes ideas just don’t work, so we fix ‘em fast. No ropes!Focus on the task at hand, with no frills, gimmicks, and distractions. 100% relevant and immediately useful.
